Advertising and Digital Experience Production Company offering Commercial and Virtual Production, Augmented Reality, Virtual Reality, Immersive Experiences, Animation and Motion Graphics to Global Brands and Agencies
The Future of Content Creation, Today.
Official Partners: Synapse Virtual Production, Epic Games, Rochester Institute of Technology (RIT). Member: SMPTE.
What is ICVFX?
Made famous for its use in Hollywood blockbusters, ICVFX is a type of virtual production that uses real-time game engine software (like Unreal Engine) to create virtual characters and environments and display them on giant LED walls that are placed behind a physical set and human actors.
These virtual environment and characters are then synced with the physical camera on set using motion trackers, which allows them to respond in real-time to the movment of the physical cameras and live actors.
In this way, ICVFX virtual production blends live action and computer graphics seamlessly, making entirely new content experiences possible.