Weeknight dinners don’t have to be complicated to be good.
For Wegmans’ Hot Zone Winter campaign, we created a live-action spot that follows a single family through a full week of meals, from taco night to easy winter favorites, showing how Wegmans’ seasonal Hot Zones make it simple to find affordable, chef-developed recipes throughout the store.
Guided by a voiceover from Colleen Wegman, the spot highlights how families can use the Wegmans app to discover meals that are nutritious, easy to make, and priced as low as $2 per serving.
Rooted in real life and everyday routines, Hot Zone Winter celebrates the small moments that bring families back to the table again and again.
