Weeknight dinners don’t have to be complicated to be good.
Hot Zone Winter follows a single family through a full week of meals, from taco night to easy winter favorites, highlighting how Wegmans’ seasonal Hot Zones make it easier to find affordable, chef-developed recipes throughout the store.
Directed by Anton Jøsef and narrated by Colleen Wegman, the spot showcases how the Wegmans app helps families discover nutritious meals priced as low as $2 per serving.
Building on the creative and technical foundation established in our previous collaboration, Holiday Table, the project was shot entirely in studio, where we created a flexible family home that allowed us to move quickly between scenes while maintaining an intimate, everyday feel.
