Blend is a SaaS company that helps financial providers streamline workflows and transform banking experiences for their customers. Simply put, Blend is the infrastructure powering the future of banking.
When the Blend team approached Optic Sky to create the launch video for its Composable Origination product, we embraced the challenge, working closely with the Blend team to discuss directors, key audiences, and business goals, as well as to determine brand and product narratives.
Featuring slow zooms, flash pans, animation, and a few laughs to boot, the resulting 1:38 spot focuses on a newly-hired executive fielding questions and issues from coworkers—all of which can be addressed with Blend.
The Blend launch video was featured prominently on the Blend website and was even used as part of a virtual event.