Blend – The Detractors

Blend is a SaaS company that helps financial providers streamline workflows and transform banking experiences for their customers. Simply put,…
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The Detractors

Blend

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ElastosModern Internet

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Wegmans Astor Place

Blend is a SaaS company that helps financial providers streamline workflows and transform banking experiences for their customers. Simply put, Blend is the infrastructure powering the future of banking.
When the Blend team approached Optic Sky to create the launch video for its Composable Origination product, we embraced the challenge, working closely with the Blend team to discuss directors, key audiences, and business goals, as well as to determine brand and product narratives. 
Featuring slow zooms, flash pans, animation, and a few laughs to boot, the resulting 1:38 spot focuses on a newly-hired executive fielding questions and issues from coworkers—all of which can be addressed with Blend. 
The Blend launch video was featured prominently on the Blend website and was even used as part of a virtual event. 

Services Provided

  • Creative Development
  • Cinematography
  • Producing
  • Editing
  • Motion Graphics
  • Color Grading
  • Sound Design
  • Sound Mixing

Credits

Director: Jon Murphy
Head of Production: Matt O’Neill
Producer: Chris Hussar
Director of Photography: Matthew Garrett
Production Manager: Melonie Monte
Editor: Corey Scibilia
Animation: Ben Zingo
Colorist: Jeff Sousa - Dungeon Beach, LLC
VFX: James Pina
Music Composer: Sean Massey
Sound Design and Mix: Ryan Meadows