Blend had an important message to get out: They were no longer just a mortgage origination company; now, their platform could handle all of their client’s origination needs--from WHAT to WHAT. Blend’s target audience of large financial institution decision-makers is small and savvy. Blend needed an ad that hit on all the pain points their clients dealt with, and the unique ways that the new Blend software could solve them, without looking like every other B2B ad their customers have seen. Oh, and it needed to be funny.
We made some calls to some funny people we know and lined up a crew and cast with a sense of humor. Together with Blend, we zeroed in on the key points for the script. One shoot day and a custom composition later, we had Blend's fresh, witty ad, set to take LinkedIn and the rest by storm.
