Wegmans – For The Win

Is that the last wing? Convenience, quality, and taste are paramount when hosting a football watch party. And when you’re…

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For The Win


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Is that the last wing?

Convenience, quality, and taste are paramount when hosting a football watch party. And when you’re attending one of those parties, the last thing you want is to go home hungry…

...which, depending on how much food is left, may entail a bit of competition.

Structured for use across television and all digital channels, the real star of these spots is the chicken itself (oh hey pizza and snacks, you too). That’s why we chose to use real food as opposed to the fake stuff so many commercials utilize. Yeah, it’s hard to keep real food fresh and looking good throughout an entire shoot, but it’s well worth the effort. 

Within the first few seconds of "Interception", the scene is set, and the interest of any football fan within earshot is peaked with a classic play-by-play commentator voice announcing, “This is the match-up fans have been waiting for.”

Check out the videos to see how things go from there—and keep an eye out for the slow zoom technique we used to build suspense and lock in viewers' attention. 

Services Provided

  • Writing
  • Storyboarding
  • Directing
  • Casting
  • Art Direction
  • Producing
  • Editing
  • Motion Graphics
  • Color Grading
  • Sound Design
  • Sound Mixing


Creative Collaborator: Wegmans Advertising
Director: Christian Schultz
Line Producer: John Takacs
Production Manager: Melanie Monte
Director of Photography: Bryan Newman
Post Production Supervisor: Sarah Casale
Editor: Corey Scibilia
Animator: Ben Zingo
Colorist: Jeff Sousa - Dungeon Beach, LLC
VFX: Dave Hackenburg - Boundary VFX
Sound Design: Brad Knight & Landon Lipinski

Why chicken wings? Well, for one thing, they are HOT right now, particularly in relation to football games. Last year, Americans consumed a record-breaking 1.45 billion chicken wings during Super Bowl LVII weekend—representing an increase of two percent from the prior year (the equivalent of 84 million more wings). This is according to the annual Chicken Wing Report from The National Chicken Council (NCC)... which, believe it or not, is a real thing. 
To reinforce Wegman's status as the official tailgate sponsor of the Buffalo Bills, our final spot brings us to a tailgate party outside the stadium where a delicious spread of Wegmans food is waiting. After tasting a chicken wing, our Buffalo Bills fan can't help but want more.
As a values-focused company, Wegmans strives to help people live healthier, better lives through exceptional food. That means “making great meals easy” for any and all occasions—pairing the highest quality standards with Wegmans' culinary expertise. And as a long-time partner to Wegmans, we’re proud to help this mission-driven, values-based family company uniquely deliver on this promise.