Fisher-Price – First Year of Play

In our latest post-production collaboration with The Martin Group, we’ve woven together captivating visuals for New Era’s new merchandise.

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First Year of Play


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The first year of a child’s life is a time of wonder, play, learning—and of course, sharing TONS of family pictures, texts, and videos of the little bambino. 

Our team helped Fisher Price introduce a line of reimagined best-selling baby products, which offer new features, looks, and music.
Leading all post-production on this project and focusing on responsive animation techniques, our team turned up a mountain of live-action shots into camera-in-camera video calls between family members, mobile phone text threads, and more, all featuring deftly called-out product names. Deliverables were all responsively tailored to various aspect ratios—16:9, 9:16, and 1:1—to ensure optimal viewing experiences across marketing channels for both domestic and international audiences. 
In this way, we brought to life the joyful moments children experience playing with Fisher Price products and the pride and humor that often accompany them—especially when sharing pictures, videos, and live streams with family and friends. 

Services Provided

  • VFX
  • Producing
  • Animation


Client: Mattel
Director: Sullivan Slentz
Director of Photography: Nolan Whipple
Post Production Supervisor: Sarah Casale
Editor: Corey Scibilia
Animation: Ben Zingo
Color Correction: Codey Dingfield
Sound Design: Ryan Meadows

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