New Era – MLB

In our latest post-production collaboration with The Martin Group, we’ve woven together captivating visuals for New Era’s new merchandise.

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In another home run collab with The Martin Group, the Optic Sky team helped New Era Caps introduce its 2024 line of batting practice caps, which are based on each team’s historical caps and themes.  

Leading post-production on this effort required producing three different edits simultaneously. The official edit is based on historical footage; the teaser features four current MLB players (i.e. “ambassadors”) sporting the new caps; and four additional videos were created featuring each ambassador (Will, Austin, Jonah, and Corbin) respectively. All delivered on time and on budget, despite a few last-minute curveballs.
 Launched over 100 years ago in 1920, New Era Cap Co. has grown to become the number one headwear brand in the world. As the official on-field cap of MLB, the official sideline cap of the NFL, and the official on court cap of the NBA, New Era is the only brand in sports history to have exclusive on-field, sideline, and on-court headwear rights for all three major U.S. leagues at the same time. Today, its products span the worlds of sport, fashion, music and entertainment.

Services Provided

  • Producing
  • Editing
  • VFX
  • Sound Design


Client: New Era Cap
Agency: The Martin Group
Post Production Supervisor: Sarah Casale
Editor & Colorist: Corey Scibilia
VFX: Ben Zingo
Sound Designer: Ryan Meadows

Athlete Teaser Spot

Athlete Unveils - Austin Riley Spot

Athlete Unveils - Corbin Caroll

Athlete Unveils - Jonah Heim

Athlete Unveils - Will Smith

Official 60 Second Spot