The first year of a child’s life is a time of wonder, play, learning—and of course, sharing TONS of family pictures, texts, and videos of the little bambino.
Our team helped Fisher Price introduce a line of reimagined best-selling baby products, which offer new features, looks, and music.
Leading all post-production on this project and focusing on responsive animation techniques, our team turned up a mountain of live-action shots into camera-in-camera video calls between family members, mobile phone text threads, and more, all featuring deftly called-out product names. Deliverables were all responsively tailored to various aspect ratios—16:9, 9:16, and 1:1—to ensure optimal viewing experiences across marketing channels for both domestic and international audiences.
In this way, we brought to life the joyful moments children experience playing with Fisher Price products and the pride and humor that often accompany them—especially when sharing pictures, videos, and live streams with family and friends.
