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By Matthew Donaruma

Optic Sky Becomes Official SNAP Next Gen Spectacles Creator Partner

Optic Sky Selected as SNAP Next Gen Spectacles Creator Partner


We love Snapchat… not just because it’s an amazingly fun and popular social network or even because it’s an incredibly effective business tool. We also love Snapchat because Snap Inc. is taking augmented reality technologies to new heights–and that’s something we can really get behind. 


Today, we are thrilled to announce that Optic Sky has been chosen by SNAP, Inc. to serve as an official SNAP Next Gen Spectacles Creator Partner. 


To commemorate this achievement, Optic Sky is expanding its series of free educational workshops where brands, agencies and funded startups can learn more about augmented reality and how to best leverage it on social media. 


First announced at the SNAP Partner Summit in May of this year, the fourth generation spectacles are the first to offer built-in augmented reality (AR) displays. 


Optic Sky will receive access to the Next Gen Spectacles (which are not available for sale to the general public), in addition to other exclusive privileges. 


As part of the relationship, Optic Sky will develop several digital experiences for SNAP Spectacles and will provide ongoing feedback via a direct line of communication with the SNAP team, thus helping to shape the future of the Spectacles product. 


Acceptance into the program also provides opportunities for Optic Sky to build relationships and develop projects with other official SNAP partners, including innovative creatives, development teams, and agencies. 


Social AR Workshop Series

These free, one-hour workshops are designed to get brand, agency, and funded startup teams up to speed on the fast-changing world of social AR. Recent workshop participants have included Charles Schwab, Hershey’s, and Wegmans, among others. 

Click here to learn more and to register for a free social AR workshop. 

“Augmented reality is rapidly changing the way the world interacts on social media–and AR glasses represent an even bigger paradigm shift,” states Aaron Gordon, Optic Sky CEO. “We are proud to be on the cutting edge of these transformational trends and are committed to ensuring our partners’ continued success by providing the relationships, education, and results that can only be gained through constant innovation on the latest platforms and equipment.”  

Watch: Our unboxing + review of the new SNAP Next-Gen Spectacles (including in-glasses AR examples):



About Optic Sky

Founded in 2014, Optic Sky is an advertising and digital experience production company located in Western New York. Its multidisciplinary in-house team and network of directors produce national TV commercials, social video, animation, AR / VR, virtual production, and interactive experiences that engage audiences across every marketing channel. Its clients include Google, Zillow, Amazon, Wegmans, and other household brands, venture-backed startups, and global agencies. Its work has garnered accolades from the American Advertising Awards, Webby Awards, and One Show, and has accumulated hundreds of millions of views. Official SNAP creator partner. Learn more at and follow us on social.