“Glory to Ukraine” Fundraising Filter – RocMaidan

Support for Ukraine In the midst of the Ukrainian crisis, our team at Optic Sky found a compelling cause that…

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“Glory to Ukraine” Fundraising Filter

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Support for Ukraine

In the midst of the Ukrainian crisis, our team at Optic Sky found a compelling cause that echoed with our core values. Leveraging our unique talents (and an unreleased Snapchat feature, courtesy of our Snap partnership), we teamed up with RocMaidan to spur donations, aiming to alleviate the humanitarian crisis in Ukraine. It was a situation we could not ignore, and we felt an obligation to use our skills for good.

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Project Manager: Cam Czadzeck
Unreal Engine Developers: Tim Stringer, Emily Haldeman
After much watching and reading, we decided to leverage our unique talents to do something about it. So, we reached out to RocMaidan, the charitable arm of the Ukrainian Cultural Center of Rochester, to see how we could best support their mission of providing medical equipment and supplies, arranging humanitarian aid, and providing medical help to injured Ukrainians.
Their answer? Find a way to spur donations.
It just so happened that we had been seeking a project to test an unreleased Snapchat feature made available to us via the Snap Lens Creator Network, of which we are a part. The “secret” feature allows us to add hyperlinks and buttons with CTAs, all within the snap filter itself. So of course, we immediately thought of creating a RocMaidan social filter that people could share with friends and family to drive awareness and donations.
“Though we have a large roster of freelancers and directors, our core in-house team is a tight-knit group,” says Aaron Gordon, CEO of Optic Sky.“ We like it this way because it lets us get to know each other and remain authentic. Part of that authenticity is remaining true to our individual values.
“In this case, all of our values aligned resoundingly. The situation in Ukraine was hanging around the office like an elephant in the room, and we all felt an obligation to use the tools and skills we have in an effort to help.”
As time was of the essence, we quickly created and deployed the filter. And, since we are always tweaking and testing, we decided to run the same filter on Instagram to generate the most donations possible and see how the two performed comparatively.

A Feature about RocMaidan and our filter via Rochester First

We hope you too will do your part and donate—or share the filters to help spread the word! 🇺🇦

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About RocMaidan

RocMaidan is the charitable arm of the Ukrainian Cultural Center of Rochester, a 501(c)(3) public, non-profit organization. It is a community organization initially formed to support Ukraine’s democratic voices at Kyiv’s EuroMaidan. Its group of diverse professionals represents organizations and individuals in the Rochester area. RocMaidan provides information, resources, advocacy, connection, and communication with federal, state, and local officials, information sharing with media and educational institutions, and the general public.
Since the Russian invasion of Ukraine began, RocMaidan has been working nonstop to deliver medical equipment and supplies, arrange humanitarian aid, and provide medical help to injured Ukrainians.
Learn more at: https://www.rocmaidan.org.