Wegmans threw us a challenge: Craft an ad that brings their food front and center of daily life, as a rallying point for families.
We chose to focus on a shared, heart-tugging family moment—the nerve-wracking rite of passage of teaching a teen to drive—and wove in the comforting taste of Wegmans foods as the fuel propelling the young driver towards success. The result? An ad that pulls at the heartstrings, where food isn't just a side dish but an integral part of the story.
This project exemplifies our commitment to storytelling that connects, and the seamless integration of a brand into the fabric of everyday life. We are proud to have partnered with Wegmans in crafting this touching and impactful spot.