April Fools commercials are always fun to make because people will believe even the most outlandish stuff. Take this Life Storage spot, for example. You’d be stunned how many real-life takers we had for #ThatsWhatSheShed, or how many people thought that tiny little robots were finally going to take over the world.
Even better than these reactions were the millions of views and mentions on top-10 April Fools’ Day commercial lists. The work got shout-outs from Adweek, Time, The Washington Post, Yahoo and more.