Wegmans threw down the gauntlet for Super Bowl LVII: Get fans excited to feast on their rotisserie chicken options during the big game.
We tasted. We swooned. It was clear: these feathered stars needed the red-carpet treatment at a star-studded premiere night. Amidst the paparazzi blitz, sales skyrocketed – whole rotisserie chickens soared by 40% and cut pieces went stratospheric at a 945% lift!
From hard-nosed critics to die-hard Wegmans fanatics, the verdict was unanimous: this chicken is show-stoppingly irresistible.