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Datto | Commercial Disasters Happen

The consequences of losing data can be catastrophic. But we knew we didn’t want to use fear to propel interest in Datto and their data protection and management solutions. Instead, we employed everything from cubicle windstorms to exploding birthday cakes to literally laugh in the face of disaster. Nationally broadcast, this spot made millions smile as it introduced them to Datto, and showed us what a one-day location shoot and a host of practical effects could actually produce.

  • Client: Datto
  • Director: Sullivan Slentz
  • Director of Photography: Aaron Gordon
  • Line Producer: Carol Cieslinski
  • Project Manager: Matthew O'Neill
  • Editor: Sullivan Slentz
  • VFX: Timothy Van Neikerk
  • Sound Design: Aaron Eberhardt


2017 ADDY Awards - Silver - Local Only - Production Value
Rochester Advertising Federation
2017 Golden Eagle Finalist - Advertising, Marketing, and Special Events / Advertising and Corporate Branding (Any Length)

Services Provided

  • Storyboarding
  • Directing
  • Cinematography
  • Casting
  • Art Direction
  • Producing
  • Set Design
  • Editing
  • VFX
  • Color Grading
  • Compositing
  • Sound Design
  • Sound Mixing