It’s versatile yet reliable. Classic but also refreshing. Tough and flexible at the same time. Essentially, denim doesn't follow the rules, and American Denim is our love letter to this rebel material, the fabric that has shaped our lives (and given shape to our glutes).
Taking a cue from our subject matter, it features a badass heroine who defies expectations and labels completely.
On a production front, we issued ourselves a challenge to capture in black & white and limit our lenses, shooting on RED EPIC Monochrome with Leica glass.