After the success of the Declaration video we created for them, Blockstack was ready to bring their idea to the masses. In this doc-style piece, we explored how Blockstack aims to solve the flaws inherent in the internet’s protocols by building an alternative to the current system. The campaign not only bolstered sales of their Token product by a huge margin, but also garnered 5 million views on YouTube, a number unheard of in the relatively niche blockchain field.