Move over, Roy Lichtenstein.
Inspired by a comic book's Ben-Day dots, we crafted the perfect filter to immerse Instagram users in the world of their favorite newsprint superhero... or villain.
Services Provided
- Concepting
- Design
- Development
- Deployment
Credits
Concept and Development: Emily Haldeman
1.1m
IMPRESSIONS VIA SPARK AR
1 in 5
CAPTURED THE EXPERIENCE
8s
AVERAGE DWELL TIME
Shading Iterations and Ben-Day Dots
This filter progressed in steps of “wow this looks cool… but what if we added more?” We started with a tri-tone shader which made the camera look kind of like a comic, so we decided to lean into that. We added dots to the shading to give it that printed pop art feel, then wanted to add outlines. The outlines were the most difficult part of this filter since they were either too light and missing edges or too dark and unflattering, but it came down to tweaking values to get the best balance of the two.
Enter the
Comic Universe
