Personio – Core Video

Personio is an all-in-one HR software solution for companies with 10-2000 employees. It powers over 1 million people worldwide within over 12,000 small and mid-sized businesses. Personio software helps HR teams empower their people to do their best work.

We had worked with Personio’s CMO, Naman Khan, on previous projects across multiple companies and were super excited when he approached us to create a new animated video.

Services Provided

• Illustration/Design
• Animation
• Producing

Credits

Director: Jon Mackey
Post Producer: Sarah Casale
Illustration/Design: Andrew Zimbelman
Animator: Ben Zingo
Sound Design: Ryan Meadows

Our Objective

The goal of the narrative was to differentiate Personio by resonating with the human side of the HR profession rather than following the typical problem/solution approach used by competitors. Naman and the team aimed for a calm tone, in contrast to competitors' videos, which often highlight workplace chaos and position their product as the "hero" that saves the day.

The resulting video will be used as both advertising and sales content and will run across social media and as Youtube preroll.

Translating Meaning, Not Just Words

As the biggest HR platform for small and medium businesses in Europe, this video was launched in Germany and required both German and UK English versions. Thankfully, our team is well-versed in working with clients on video script translation from our projects with companies like Datto and Google.

As usual, we first drafted the English script. Then, the Personio team translated our script into German—not word for word, but taking into account cultural relevance and references to ensure the messaging remained consistent. The script was then translated to UK English (you know, “organization,” not “organization”).

Results

When all was said and done, Personio achieved a video that set them apart from competitors in both style and tone, all while being shepherded through the process by our supportive creative and project management teams. We are excited to continue working with Naman and Personio as they expand globally. 

See the results for yourself, and let us know what you think!