New Era – NFL Sidelines

In our latest post-production collaboration with The Martin Group, we’ve woven together captivating visuals for New Era’s new merchandise.

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NFL Sidelines

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Our latest post-production collab with The Martin Group weaves together captivating visuals for New Era's latest NFL Sidelines collection. The series features NFL players from the San Francisco 49ers, Buffalo Bills, and Dallas Cowboys together in both 30 and 15 second spots, as well as three shorter spots focused on each team respectively.

Launched over 100 years ago in 1920, New Era Cap Co. has grown to become the number one headwear brand in the world. As the official on-field cap of MLB, the official sideline cap of the NFL, and the official on court cap of the NBA, New Era is the only brand in sports history to have exclusive on-field, sideline, and on-court headwear rights for all three major U.S. leagues at the same time. Today, its products span the worlds of sport, fashion, music and entertainment.

Services Provided

  • VFX
  • Producing


Client: New Era Cap
Agency: The Martin Group
Head of Post Production: Sarah Casale
Editor: Corey Scibilia
Assistant Editor: Adam Antalek
Colorist: Codey Dingfield

All Teams - 30 Second Spot

All Teams - 15 Second Spot

Micah Parsons - Dallas Cowboys

Josh Allen - Buffalo Bills

Deebo Samuel - San Francisco 49ers