We are super proud of our latest work with Wegmans, which marks our second successful large-scale, in-store Wegmans shoot over the past year.
This is significant because Wegmans had banned in-store filming for years after in-store shoots—with other production companies—caused widespread customer complaints. After all, customers want to shop for groceries, not doge film crews or be unexpectedly spotlit by a 10,000 watt light!
Working together to determine schedules, crew size limitations, and myriad other variables and logistics, our indefatigable Optic Sky crew began shooting at 2:30am and continued until 1pm—and although the isles were often full of shoppers, we are proud to say that, for the second time in a row, there were a total of ZERO customer complaints!
Furthermore, we were able to create a highly efficient shoot schedule and complete all post-production in just one-and-a-half weeks. This provided more time upfront to use animatics and solidify all of the details in pre-production.
