Wegmans is back!
Our team was so excited to produce the “Back to Happy” campaign for our long-time client partner, Wegmans. The Wegmans team asked us to focus on three major points in time: back to school, football season, and the holidays.
All three of these spots reinforce the core Wegmans values of family, community, good food, and caring for others. The "Little Helper" holiday spot worked so well for Wegmans in 2021 that they ran it again in 2022 (as the saying goes, “If it ain’t broke, don’t fix it!“). If the results below are any indication, they certainly received a tremendous value for their production spend.