There’s no single way to celebrate the holidays — and that’s exactly the point.
For Holiday Table, we partnered with Wegmans to create a live-action spot that glides overhead across seven different holiday gatherings, from Thanksgiving through New Year’s. Each table tells its own story: a big Italian family feast, an office grazing party, an appetizers-only spread with a surprise pregnancy reveal, and more - all connected by food at the center of the moment.
Shot entirely from a top-down perspective, the commercial required careful planning long before cameras rolled. We ran extensive camera tests to dial in lens choices, table sizes, and distances, recreating storyboard moments ahead of the shoot to help the food and art departments visualize how each setup would play on camera.
The result is a warm, wholesome celebration of the many ways people gather, and how Wegmans helps make every table feel complete.
