We jumped at the chance to create this short documentary featuring nationally ranked boxing legend, Willie Monroe Jr. We jumped even higher when our doc earned the distinguished Best of Broadcast award at the RAF American Advertising Awards.
Aiming to capture the drama both inside and outside of the ring, we filmed at two boxing rings, documented a training montage, conductied an insightful interview, and captured forty-three shots—all in a single day. In the process, we think we found the spirit of true athleticism: perseverance in the face of defeat.