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Brick X Brick | Commercial Willie Monroe Jr

With the unique opportunity to create a short doc featuring nationally ranked boxing legend Willie Monroe Jr., we set out to capture the drama inside and outside of the ring. Filming at two boxing rings, documenting a training montage, conducting an interview, and capturing forty-three shots—all in one day—we think we may have found the spirit of true athleticism: perseverance in the face of defeat. The piece went on to win Best of Broadcast at the local American Advertising Awards.

  • Client: Brick by Brick
  • Director: William Strawser
  • Director of Photography: Aaron Gordon
  • Producer: Aaron Gordon
  • Editor: Sullivan Slentz
  • VFX: Michael Schifino
  • Sound Design: Aaron Eberhardt


2016 ADDY Awards - Best of Video and Broadcast Winner
Rochester Advertising Federation
2016 ADDY Awards - Gold - Cinematography
Rochester Advertising Federation
2016 ADDY Awards - Gold - Video Editing
Rochester Advertising Federation
2016 ADDY Awards - Silver - Internet Commercial
Rochester Advertising Federation

Services Provided

  • Storyboarding
  • Directing
  • Cinematography
  • Art Direction
  • Producing
  • Set Design
  • Editing
  • VFX
  • Color Grading
  • Compositing
  • Sound Design
  • Sound Mixing