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Juniata College | Commercial Series Think About Who You Are

Think About Who You Are
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Choosing a college is hard. Fortunately, Juniata College’s commitment to equipping students with the tools necessary to create their own path makes it a little easier. Looking to avoid the typical college ad, we shot on campus, around town, and on country roads, adjusting for everything from bright, daylit areas, to pitch black woods where we had to pull out the candles. In the end, the spot—which garnered unprecedented alumni support —felt a lot like Juniata itself, focusing more on a student’s journey than the institution itself.

  • Client: Juniata College
  • Agency: Cognitive Marketing
  • Director: Wayne Calabrese
  • Director of Photography: Aaron Gordon
  • Second Unit DP: J.R. Kraus
  • Editor: Sullivan Slentz
  • Sound Design: Aaron Eberhardt


2017 ADDY Awards - Silver - Elements of Advertising - Cinematography
Rochester Advertising Federation
2017 ADDY Awards - Gold - Elements of Advertising - Video Editing
Rochester Advertising Federation

Services Provided

  • Directing
  • Cinematography
  • Producing
  • Editing
  • Color Grading
  • Sound Design
  • Sound Mixing